Hi, I'm Eunice.
I create thoughtful systems and delightful experiences—designing products that bridge strategy and craft, function and feeling.
I design systems that balance business strategy, technical constraints, and user needs—products that work as thoughtfully as they look.
I'm drawn to dynamic product behavior—systems that adapt to context, orchestrate across modalities, and work autonomously. I've built enterprise platforms serving 300+ clients, monetization systems that improved conversion, and 0-to-1 design systems that launched responsively and scaled globally.
My background spans systems engineering, design, and business. I thrive on systems-level challenges: compliance frameworks, enterprise retention, design systems that help teams move faster.
At the heart is human behavior and dignity—understanding how people work and designing systems that respect both. Growing up across Sydney, Toronto, Korea, and LA shaped how I think about diverse markets and scale.
Outside work: jazz, architecture, and community work—improvisation, structure, and connection in different forms.

