A go-to health app for college students

Ivy App

Project Scope:

A team end-to-end UX & branding project

My role:

Lead UX/UI Designer

Duration:

3 weeks, 20+ hours

Tools:

Figma, Procreate, Photoshop, Notion, Whimsical, Vimeo, Zoom

Problem

The lack of a centralized platform and a digital community disrupts university students from locating appropriate health-related resources in times of need, further preventing them from the awareness of their community’s well-being and their own. For University of Southern California, these student health resources include: Trojan Check, Recreational Services, International Services as well as other wellness resources. Moreover, students lacked understanding of their Aetna Insurance benefits because such informations are only found on insurance-specific app and little opportunity to discover these information on commonly used digital platforms.

Moreover, existing user-interface on Trojan Check and other digital health resources have frustrate majority of the student group with various pain-points. Examples include clicks and lengthy scrolls lengthening time taken for simple steps, tedious logging in-and-out process, as well as difficulty returning back to previous page.

Solution

Through a secure and user-friendly platform, adaptable for each university, Ivy App provides centralized health-related resources and cultivates wellness for college students during Covid-19 pandemic.

Design Thinking Process

Research — Problem Discovery, Competitive Analysis, User Interview

Define — Quotes & Insights, How-Might-We, Empathy Mapping, Affinity Map, User Persona, Storyboarding, Sitemap

Ideate — User Task Flow, Low-Fidelity Screen Sketching, Branding, UI Design Guide, High-fidelity Wireframing

Assess & Integrate — Prototyping, Usability Testing, Usability Affinity Mapping, Priority Revision

Takeaways — Measuring Success, Future Log