An end-to-end responsive website for a gallery space
S-Factory Online
Project Scope:
A solo website + rebranding project
My role:
Lead UX/UI Designer
Duration:
3 weeks, 80+ hours
Tools:
Figma, Whimsical, Vimeo, Miro, Illustrator, Zoom
Intro
Located in Seoungsu-dong, at the center of Seoul, S-Factory refers to a collection of industrial buildings and streets that hosts cultural events for young artists and sight-seekers. Its digital platform S-Factory Online aims to generate leads for the business and make information more accessible for visitors; As a result, helping them plan their visits faster, with trust.
Problem
S-Factory provides a space in Seongsu-dong in Seoul for a cultural experience and the arts. It aims to be a space of cultural hub that brings a community of visitors and locals together with shared interests in diverse artworks, ideas, and events.
However, without an official website and an identifiable visual branding of S-Factory, digital users and visitors of Seongsu-dong have difficulty figuring out what S-Factory is and discovering activities and events worth their attention.
Solution
By creating a user-friendly digital platform to showcase events, archives, and artist information, visitors can easily learn about S-Factory’s service and plan convenient visits.
Process-Driven Workflow
Research — Problem Discovery, Competitive Analysis, User Interview
Define — Quotes & Insights, How-Might-We, Empathy Mapping, Affinity Map, User Persona, Storyboarding, Sitemap
Ideate — User Task Flow, Low-Fidelity Screen Sketching, Branding, UI Design Guide, High-fidelity Wireframing
Assess & Integrate — Prototyping, Usability Testing, Usability Affinity Mapping, Priority Revision
Takeaways — Measuring Success, Future Log